I joined ATD Dallas in 2016 after completing a Master Instructional Designer certification through ATD national. A month or two later, I took over bi-monthly communications and special campaigns, becoming Marketing & Communications VP through 2017. 
During that time, I managed the organization's: 
      - social media presence (starting Aug. 2017): delivering a 696% growth in organic impressions the first quarter alone
      - visual communication culture: developing over 280 original assets for multiple media platforms 
      - public voice: systematizing communication strategy and connecting multiple media outlets, programs, and organizational strategy
      - network connections: training leadership in digital literacy using hashtags and social handles
      - delivery dynamics: redesigning communications to be mobile adaptive and responsive 
      - member reach: increasing average target distribution by 1100 contacts
Through the joint effort of many hard working volunteers and key leadership, we sold out ATD Dallas's two biggest events for the first time. To quote one executive, "It was in no small part thanks to your guerrilla social media strategy." I certainly didn't do it alone, but exposure and appeal do have significant impact on event registration. 
What follows is a sample of MarCom deliverables published in 2017, starting with a side-by-side comparison.
New design, assets, and layout  v.  Old content and layout
Social Media & Email Assets

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